Beauty Icon KC
374K organic views in 30 days, and sales up 30% (client-reported)
March in Kansas City. Beauty Icon KC wanted its best month yet, and Women’s Day gave it a stage: “Simply EYE-CONIC”, three weeks of deals up to 70% off, carried by creators and by the women in the store’s own audience.
SC. 01 — Challenge
Challenge
The store wanted March to beat every month before it; the goal was +30% views and more in-store traffic.
The campaign “Simply EYE-CONIC”, a three-week Women’s Day campaign, 6–31 March, up to 70% off.
SC. 02 — Approach3 shots
Approach
Shot 02 · Memes
Community memes: “POV: walking to Beauty Icon KC to celebrate the EYE-CONIC that you are”.
Shot 03 · The audience
Reels featuring women from the store’s own audience.
SC. 03 — The cutReceipts on the big numbers
Results
374K
- 206,876accounts reached (+268.5%)organic
- 148,521views on the top reel, 13.1K likes, 2,622 reposts and 879 savesorganic · 66,394 views and 1,672 shares in the campaign month
- 140,330views · creator reel with Nakiya Gloworganic · 493 likes, 4 comments on the post
- +30%sales in Marchclient-reported
- 50.9K → 63,566followers, start → 21 Oct 2026
SC. 04 — More from Beauty Icon KC
More from Beauty Icon KC
SC. 05 — In their words
“Thanks to Omar and the team at RDN, my business has surpassed the basic revenue line I’ve set years ago, now I can outrun the competition with low efforts from my side. They did all the magic.”
Bahaa Rajab · Founder, Beauty Icon KCGot a brand to grow? Let’s make the next one together.