Beauty Queen Columbus
Two sales and a creator program, run remotely: 40,483 organic views on one reel
Columbus, Georgia: a beauty supply store with three locations. Omar ran its Instagram and Facebook from Fès, through a Labor Day sale, a Halloween sale and a creator program with two brand ambassadors.
SC. 01 — Approach3 shots
Approach
Shot 01 · Labor Day
The Labor Day Mega Sale: reels filmed on the store floor with local creators, from Brown Ave to the September savings.
Shot 02 · Halloween
The Halloween sale: two days of deals, 29 and 30 October, announced in reels from all three stores.
Shot 03 · Creators
A creator program with two brand ambassadors, @madeupbymoni and @beautywithablessing: research, outreach and negotiation, scripts, filming direction, editing and posting.
SC. 02 — The cutReceipts on the big numbers
Results
- 458,579organic views · 1 Aug – 30 Oct 2026Instagram + Facebook, 465 posts, reels and stories; ad views left out
- 6,416organic interactions · 1 Aug – 30 Oct 2026Instagram + Facebook; ad interactions left out
- 1,049organic follows · 1 Aug – 30 Oct 2026Instagram + Facebook; follows from ads left out
- 63,917organic views · Labor Day sale4 pieces, 182 follows
- 97,123organic views · Halloween sale18 pieces in October, 96 follows
- 29,750organic views · creator program10 pieces, 102 follows
- 12,836views · “September savings” with @beautywithablessing873 viewers, 69 follows
Got a brand to grow? Let’s make the next one together.