DayfLove
+627 organic followers since August, and 50 → 1,166 overall, for a wedding-tourism startup
Bab Boujloud, Fès. Omar in a white jellaba, holding a handwritten sign: “guests for our wedding.” DayfLove’s idea, living a real Moroccan wedding as a guest, was rare and hard to promote, so the account had to explain it before it could sell it.
SC. 01 — Challenge
Challenge
A new brand with an almost empty account (50 followers) and a concept that is rare and hard to promote.
About the brand A premium cultural wedding-tourism brand inviting travellers, mostly international women, to live a real Moroccan wedding. Positioning: “Don’t be a tourist, be a temporary local.”
SC. 02 — Approach3 shots
Approach
Shot 01 · Carousels
Carousels that decode each wedding ritual, like “How a Moroccan Wedding Actually Runs, Hour by Hour”.
Shot 02 · Reels
Reels filmed at real weddings, each opening on a curiosity question. A paid launch ran behind the best-performing reels.
SC. 03 — The cutReceipts on the big numbers
Results
- 170Kviews · “Remarry like royalty?”organic
- 147Kviews · “Wanna live it too?”organic
- 93.6Kviews · “Why do they carry her?”organic · 389 reposts, 1,112 saves
SC. 04 — More from DayfLove
More from DayfLove
SC. 05 — In their words
“Omar’s efforts to care about our business’s brand awareness allowed us to get a magnitude of hopeful feedback for a concept that is too rare and hard to promote for in our country.”
El Ghali Guessous · Founder, DayfLove
Got a brand to grow? Let’s make the next one together.